Milk’s new Hydro Grip Primer is about as green as makeup products come. In place of common skincare/makeup chemicals (sulfates SLS and SLES, parabens, formaldehydes, coal tar, fragrances, etc.), it features hemp-derived cannabis seed, blue agave, prickly pear and aloe extracts. According to Milk, this silicone and oil free formula glides on clear, works on every skin tone and, after one minute, dries down to provide grip for makeup as well as a ” glassy, post-hot-yoga-class glow.” All-day hydration and hold (as they claim) would be reason enough for me to buy it, but can it do all that AND help my skin…or did I just buy a tiny overpriced jar of slimy, green, post-sun exposure aloe gel?
Find it HERE
Tested December 2019
On clean skin I followed the instructions to a T as I applied this only to the left half of my face. Directly out of the package it looked and felt exactly like the aloe vera gel intended to treat sunburns and kind of smelled like it too. It did dry down to a slightly tacky finish with a “glassy glow” as promised.
After waiting the prescribed one minute I applied my makeup as usual and proceeded with a normal day. I didn’t feel my foundation or concealer glide on any more smoothly than it does over a standard moisturizer, nor did I feel it adhere any better (comparing it to eye shadow primer and the way everything sticks to that like glue). Once I had foundation on, that glassy glow was gone, as was the tackiness (imagine you blotted away lip balm). My face felt as though I was wearing nothing more than my usual foundation. I proceeded with a 6 hour wear test and at the end have this to say: Milk Hydro Grip Primer did nothing.
I proceeded with a 6 hour wear test and at the end have this to say: Milk Hydro Grip Primer did nothing.
I wanted this primer to slightly fill in my fine lines/wrinkles; it did not. I wanted it to help the foundation stay on the tip on my nose; it did not. I wanted it to keep my foundation from bunching around the edges of my nostrils and collecting under my bottom lip; it did not. The only thing it might have done is smooth over any flaky dry skin, but as the moisturizer on the other side of my face also had this effect, I’m left unimpressed. I’m not sure why this won an Allure Best of Beauty Award as it’s an unnecessary and ineffective expense in my opinion. It’s possible with continued use I would have seen the diminished redness this claims to provide, but it went back to the store. I have a sneaking suspicion that all the chemicals in makeup are what make them work. If you don’t have a mostly natural and cruelty free moisturizer that you’d like to use under your foundation, this is better than using nothing, but there are both better primers and better moisturizers on the market so I have a hard time recommending this.