Maybelline’s Color Tattoo Cream Eyeshadow pots claim to have super saturated color payoff with “24 hour tattoo intensity” in a waterproof, smudgeproof, creaseproof formula. Now I’m not saying anyone should wear makeup for 24 hours straight but it would be nice to wear it for as many hours as you choose. When I read the tagline “an all day look that you can set and forget” I felt like someone finally understood me! Now let’s see if Maybelline can keep it’s promise, because nobody wants to end up with a bad tattoo.
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Tested February 2020
These cream eyeshadow pots are in no way new; Maybelline launched the formula in 2012 and has been relaunching new shades ever since. I happen to have the shade Bad to the Bronze from a previous launch, so I headed to my local Ulta and picked up one of the newest shades called Knockout for comparison’s sake. I opted to go with a darker shade because in my experience that formula is harder to nail.
Despite slightly different font on the top label of the package and being different shades, these two cream shadows are identical in performance. Both truly are intensely pigmented and opaque after just one swipe.
I tested applying these two ways: with my fingertip and with a small synthetic brush; I saw no real difference. The darker plum shade is a little harder to blend out around the edges and by the time I had patted it on enough times to soften, most of the shimmer had transferred to my finger. (I find this to be the case with all cream shadows regardless of brand so I really wasn’t bothered.) After a couple of minutes the formula had set and I was able to tap a little extra product on areas where I wanted more intensity. Suffice to say this formula is buildable. The density in the pot is comparable to MAC’s paintpots but at 1/3 the price (or less if you have a coupon). I tested the smudge/crease/waterproof claims and was shocked at how these did not budge. In fact I had to use makeup remover on the finger I used for application because soap and water had no effect.
I also tested these as a base layer, blending other shadows on top and both shades worked flawlessly. These function well as an eyeshadow primer, providing a moisture barrier and preventing powder shadows from rubbing off or creasing. I could see using a champagne shade “Front Runner” as an allover lid color/primer for an easy daytime look.
After a full 10 hour day these looked exactly as they had at application and I even think they helped prevent the liner on my lower lid from smudging downward. These are currently buy 2 get 1 free at Ulta, bringing the price down to just $5.33/each AND Ulta offers $3.50 off $10 coupons for members of their rewards program making these easy to try for only a couple dollars.
These are currently buy 2 get 1 free at Ulta, bringing the price down to just $5.33/each!
There are currently 7 shades in the Cream Eyeshadow range but the Color Tattoo line also features a Metal and Leather (matte) formula in pot form as well as a Concentrated Crayon and Eye Chrome (featuring a doefoot applicator).
I definitely plan to pick up more because they’re less expensive than my current eye primer and cover the darkness I’m experiencing on my lids as I age. I’m curious to see if the crayon or wand delivery methods work even better since they skip the shimmer transfer to finger portion of the pot application.